With a mailing list, you can send out the very same email message to separate recipients at the same time. The mailing list is a collection of their email addresses, so when you send out one single message to the mailing list’s email address, [email protected] – for instance, it will be redirected automatically to all the subscribers straight away. Normally, users have to register for such a mailing list, but occasionally their e-mail addresses can be included manually as well, based on the program that is being used to manage the mailing list. You can use the mailing list feature to contact potential or existing customers and to send them newsletters, new offerings and other kinds of info on a regular basis. This will demonstrate your desire to stay in touch with them and will boost the popularity of your site.