Whois Privacy Protection, occasionally also referred to as Privacy or Whois Privacy Protection, is a service that hides the actual contact details of domain name registrants on WHOIS lookup web sites. Without this service, the personal name, address and email account of any domain name registrant will be freely accessible. Supplying false info during the domain name registration process or changing the genuine details subsequently will simply not work, as doing such a thing may result in the domain registrant losing his/her ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and accurate all the time. The Whois Privacy Protection service was launched by domain name registrars as a response to the rising concerns for potential identity theft. If the protection service is activated, the registrar’s contact details will show up instead of the registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are certain country-code extensions that do not.